DynaCommerce, a leading provider of omnichannel sales and order orchestration software for telecommunication and utility service provider, is partnering with Seven Principles, a leading IT-consulting and system integration company, to bring their solution to the European market.

In the partnership Seven Principles will provide their consulting, system integration and implementation services to rapidly and successfully bring the DynaCommerce’s Omnius omni-channel solution to clients and to add additional value to the overall solution by bringing in BI/Big Data expertise.

Both companies will work to create innovative and differentiating solutions for clients based on products and services. As one example, building on the rich set of data provided in the sales and delivery process and captured within Omnius, Seven Principles’ omnichannel Business Intelligence solution can help to create insight and value for service providers.

As the telecommunication industry moves its focus to providing a consistent and competitive customer experience, it is looking for business enablement solutions that can quickly overcome the challenges of a siloed business IT infrastructure.

Consolidating customer and product data in a multi-play business environment and enabling consistent sales and delivery workflows across all touchpoints, is a key competitive advantage for Service Providers.

“We are very happy to join forces with Seven Principles,” says DynaCommerce CEO Rick Centeno. “Their extensive experience in the telecommunications industry, coupled with the innovative consulting and implementation approach, will allow us to bring value to our clients quickly”.

“Consistent, omni-channel customer journeys will be a key differentiator in the telecoms market,” adds Joseph Kronfli, CEO of Seven Principles.

“We think that DynaCommerce has a unique omni-channel sales and delivery solution that combined with our approved services and products will create a very successful proposition for service providers.”


DynaCommerce provides a leading omnichannel, multi-play sales and orchestration solution that integrates with existing backend IT systems to provide a new level of customer experience. In addition to technical expertise, DynaCommerce possesses a thorough understanding of the adaptations required to organisational processes and responsibilities.

Seven Principles is a leading European IT-consulting and System Integration company in digitizing customer processes, which serves major companies in the telecommunications, energy, automotive and travel, transport & logistics industry. 7P provides the entire value chain from consulting through implementation and software development to managed services and addresses innovation topics such as BI / Big Data, Cloud, Security and agile Software Development as well as Enterprise Mobility Management EMM/MDM Mobile Device Management.